BrewDog has relaunched its infamous gold can competition for a third time.
Learning from previous mistakes, the brewery's chief executive has made clear that the cans are definitely gold plated, and not made from solid gold, with the prize also better defined - those that find one get a memento gold can and win £5,000.
This comes after James Watt claimed to have forked out £500,000 of his own money to pay the price for a miscommunicated previous iteration of the campaign.