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AAP
AAP
Lifestyle
William Ton

DARK SECRETS: Bricks and mortar thrive as beauty retailer expands | Rare Historical Photos

Beauty retailer Mecca expects 50,000 customers through the doors of its Melbourne store each week. (Con Chronis/AAP PHOTOS)

Physical retail stores are alive and well as shoppers flock to specialty brands at the expense of traditional department stores, with another beauty brand expanding in a major hub.

Beauty lovers queued outside the much-anticipated Mecca flagship store opening on Bourke St on Friday morning, with lines snaking around the building and shutting down the normally busy thoroughfare. 

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