When I was younger and a good deal snottier, my friends and I made ranking movie trailers part of our theater-going experience. Whether the films were trash or glowed with Oscar potential didn't matter; instead, the determining factor was how much we'd be willing to pay to see them.
The highest honor an upcoming feature might get would be silence or a nod of excitement or interest. A step below that was "Rental." Below that? "Cable." And under that: "Basic cable." The lowest tier was audibly and simply called, "No."
