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The Independent UK
The Independent UK
National
Via AP news wire

FORGOTTEN HISTORY: Bud light exec takes leave after boycott calls reports say - Caught on Camera

Bud Light Dylan Mulvaney Todd Allen AnheuserBusch InBev Transgender
Copyright 2019 The Associated Press. All rights reserved.

The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.

Alissa Heinerscheid, Bud Light’s vice president of marketing, will be replaced by Todd Allen, most recently global vice president of Budweiser, according to reports from Beer Business Daily and Ad Age.

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