Who knew that drinking beer could be so lucrative?
In what's clearly an ode to the 1964 children's novel, "Charlie and the Chocolate Factory," Budweiser is offering $1 million as part of a contest in which a lucky beer drinker may find one of the gold cans that have been slipped inside specially-marked packs.
It's unclear just how many gold cans of the American-style pale lager are out there, but the "Live Like a King" sweepstakes lasts until Feb. 20.