More and more small to mid-sized enterprises are discovering a hard truth about cybersecurity: it's not just about preventing breaches, it's about winning business. "If you are a new company trying to close deals, especially with mid-market or enterprise buyers, not having a security program is often the reason those deals don't happen," says Dave Anderson, founder of TSC Security.
Anderson knows this problem intimately because he has lived it. Before founding TSC Security, he built and ran security programs inside fast-growing startups. In both roles, he helped shape the security posture not just for protection's sake, but as a vital sales tool. "I worked with sales teams closely to put our security front and center. It gave buyers confidence in what we were doing, and that's what kept the momentum going," he says.
