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The Guardian - UK
The Guardian - UK
Emma Sheppard

HISTORICAL FACTS: Building your brand how to create effective newsletters - Caught on Camera

LEAD - Curiosity Box 4946-0120 (1)
Curiosity Box has used email newsletters to grow its community. Photograph: David Fisher

With model comets that whizz and fizz, potions that change colour, and sparkly dough sculptures that conduct electricity – science can be fun. But all too often, a child’s experience of Stem (science, technology, engineering and maths) subjects at school can be boring and uninspired.

“Hardly any primary school teachers have done any science beyond GCSE,” entrepreneur Renee Watson, who is a scientist by trade, says. “I had been doing a lot of work with schools and saw there was no time or money to make science fun and interesting in the classroom. So I thought: ‘Well, I can put fun stuff in boxes and send them to families to do at home.’”

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