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Bangkok Post

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THE TRUTH ABOUT: Bullish standard targets 2nd tier cities - Caught on Camera

Standard Srettha Thavisin Sansiri Plc SET Ayutthaya Rayong PERI Thailand United States

Mr Srettha pointed out that new generations of travellers prefer bespoke hotels over big brands.

Standard International, a hospitality subsidiary of SET-listed developer Sansiri Plc, plans to tap second-tier cities like Ayutthaya and Rayong with Bunkhouse, its boutique brand.

Srettha Thavisin, chairman of Standard International, said Thailand had a number of attractive destinations, particularly in second-tier cities which needed to be promoted as tourist attractions to lengthen foreign travellers' stays to longer than a few days.

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