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Axios
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Business

EXPLAINED: Bumble plans a reset to lure gen z back - The Real Truth

Bumble Whitney Wolfe Herd United States

Whitney Wolfe Herd changed the way millions of people around the world found love when she created Bumble in 2014. Now, she says the novelty of online dating has worn off and Bumble needs a major overhaul to survive.

Why it matters: Gen Z is burned out from online dating, but still eager to find connection. Herd thinks AI can bridge that gap.

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