Good morning, Broadsheet readers! Columbia University faculty pass a no-confidence vote against president Minouche Shafik, U.S. moms are leading a surge in part-time workers, and this is how Bumble's rebrand veered off course. Have a restorative weekend.
- Bumble's stumble. Bumble's announcement late last month of a product relaunch and rebrand was meant to herald a new era for the decade-old dating app founded by Whitney Wolfe Herd. Bumble was long known as the platform where women "make the first move," due to an in-app requirement that women send the initial message to men in heterosexual pairings. But Bumble changed that feature to allow women to pre-set an opening question rather than send a message every time. The product tweaks seemed to go over well, but the accompanying ad campaign has been another story.
A refresh was needed. Consumers are fatigued after years of swiping, and making the first move—once empowering—had became "a burden to a subset of our customers," new Bumble Inc. CEO Lidiane Jones told me.
