Burberry’s open-plan, three-storey New Bond Street building has been converted into a luxuriously minimal space, all the better for showcasing the brand — and store’s — vast product offering.
Nods to the house’s globally recognised heritage are present, albeit given a modern reinterpretation (the ceiling lights recall the brand’s signature check, taupe carpets echo those iconic trenches). But there is a new-era presence felt throughout, as seen in pops of the electric “Burberry blue” found throughout and chief creative officer Daniel Lee’s redesigned logo above the door.
