Burberry Group (LON:BRBY) reported a return to comparable sales growth and a sharp improvement in profitability for its 2026 financial year, as management said its “Burberry Forward” transformation plan is gaining traction across key markets and product categories.
Chief Executive Officer Josh Schulman said the year marked “a meaningful inflection” for Burberry, citing sequential sales momentum, stronger brand relevance and improved sales quality. He said the company saw particular strength in Greater China and the Americas, both of which delivered double-digit comparable sales growth in the fourth quarter.
