In celebration of this year's National Burger Day (yes, that's a thing), Burger King has released a series of cheeky ads which appear to poke fun at a certain golden-arched rival fast food chain. Splicing its packaging with iconic McDonald's menu items, Burger King lets its competition do the talking, claiming that it's bigger, happier and tastier than Big Ron's.
Burger King is known for its clever billboard advertising and this crafty campaign expertly demonstrates the power of a strong visual identity. Despite the brands' playful rivalry, they work surprisingly well together, proving that a successful brand can be condensed down to its iconic colour palette and distinct typography and remain instantly recognisable.
