Business owners that turned to the digital world over lockdown have continued to see their online business grow and become increasingly important, despite the ability to return to the old way of doing business. That’s also true of older, more established firms with owners that might not be considered digital natives, quite the reverse.
The Amazon Small Business Accelerator, powered by small business network and business support provider Enterprise Nation, supported thousands of start-ups and existing business owners to make a digital shift over the pandemic and beyond. According to the latest Enterprise Nation Small Business Barometer, more than half of the business owners using the digital support platform were in their 40s, 50s and 60s.
Emma Jones, CBE, founder and CEO of Enterprise Nation, said: “We saw a huge demand for business support across the age groups over lockdown. Many of those firms were looking for help to move their existing business online so people could access their products or services more easily.
