Many years ago, I worked in the automotive industry for a boss who gave an excellent presentation on the concept of “sizzle vs. steak.” It was related to the idea of backing up the initial “sizzle” of a product and the first impression with the “steak” of the long-term quality and sustenance of the product. My boss stressed the notion of ignoring the sizzle and focusing on the quality of the meat once the sizzle fades.
