
Following Thailand's reopening to international tourists, leading retailers are rushing to join forces with their partners to launch marketing campaigns to revive shopping sentiment and stimulate shopping sprees among both Thai and foreign consumers.
SET-listed retail giant Central Pattana Plc (CPN) has teamed up with Central Retail and more than 40 leading partners nationwide with a budget of 800 million baht to launch "The Greatest Grand Sale 2022'', a mid-year sales campaign during June 10-July 31 this year, through 35 branches of its shopping centres, department stores and shops nationwide.