Artificial intelligence (AI) is transforming nearly every industry. The travel industry is no different, and established companies such as Booking Holdings (BKNG) and Expedia (EXPE) are turning AI in their favor.
Global travel demand has skyrocketed following the pandemic. Despite inflation and geopolitical tensions, people want to travel more to experience new cultures and places. Furthermore, rising disposable income and lifestyle changes have increased the demand for wellness-focused leisure travel.
