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At an event Wednesday in California, Advanced Micro Devices (AMD) unveiled its new accelerator chips that are said to run artificial intelligence (AI) software faster than rival products. The company introduced its MI300 chip, and CEO Su gave an astounding forecast for the size of the AI chip industry, saying it could climb to more than $400 billion in the next four years, more than double a projection the company gave in August.
AMD’s launch of its new MI300 chip now puts it against rival Nvidia for a showdown on who has the fastest AI accelerator chip. Such chips help develop AI models by blitzing them with data, a task they handle faster than traditional computer processors. AMD is confident that its MI300 chip lineup can win over some of the biggest names in technology, potentially diverting billions of dollars in spending toward the company.