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Fortune
Fortune
Adam Gale

UNCOVERED: Can gen z save tea - The Untold Story

Queen Elizabeth drinks Tea Nauru (Credit: Tim Graham Photo Library/Getty Images)

In May, the parent companies of two leading British tea brands reported record sales: Kallo Foods, which owns Clipper Teas, jumped 8% to £121.7 million ($155.5 million) in 2023, while Bettys and Taylors, which owns domestic market leader Yorkshire Tea, grew turnover 14% to £295.7 million ($375.5 million).

Shortly afterwards, Twinings—another top brand, owned by Associated British Foods—reported its highest ever after-tax earnings of £77 million ($97.8 million).

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