Have you ever wished that paying for your weekly shop was a bit more whimsical? Well, Cash App's new Magic Wand might've just answered your prayers. Yes, that's right, it's a real magic wand that pays for stuff. A substitute to boring bank cards or mobile payments, the new tap-to-pay hardware is just one of Cash App's upcoming 'Tags', potentially making the world of plain ol' plastic bank cards a thing of the past.
We live in a world facing a whimsy deficit, so in many ways, Cash App's playful new way to pay is a welcome dose of silliness. With brand experience becoming evermore important to stand out in a crowded market, the stunt is an unexpectedly genius way to engage customers, so what's up with the little voice in the back of my head questioning... am I being financially infantilised?
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