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Bangkok Post
Bangkok Post
Business

UNBELIEVABLE: Cashing in on superstition | History Defined

Tourists pray at a Buddhist temple while visiting Bueng Kan.

In an uncertain world, people become anxious or worried for various reasons, including emerging diseases and epidemics, high living costs, war and job instability.

Adjusting personal behaviour or business strategy seems an inadequate response for some people, leading to superstition playing a prominent role in the lives of Thai Buddhists.

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