In the last few weeks, the ICC World Cup 2023 has held matches in Chennai’s Chidambaram Stadium, Mumbai’s Wankhede Stadium and Bengaluru’s Chinnaswamy Stadium. A common feature at these three stadiums? Vox India.
A more than 30-year-old interior design brand specialising in furniture, home furnishings and building material, Vox was started in Poland in 1989 by the Voelkel family. The European brand is known for its innovative approach, which incorporates ‘customer psychology’ to come up with new, people-friendly designs that both accommodate and change the way you live. It has since spread to over 50 countries, including the U.S., Mexico, Australia and Taiwan. Its latest foray is into the Indian market, where it has tied up with Varun Poddar, ex-Ashirvad Pipes scion, in a 50:50 partnership to form Vox India. It was recently involved with the renovation of all three stadiums for the World Cup. It wasn’t the only company whose products were used in the renovation: there were chairs from Pen Workers; Abby Lighting fixtures by GOJIS Lifestyle; and flooring solutions by Facilini Design Lab.
Apart from the World Cup, Poddar’s Vox has been bringing a number of new innovations to the country, which includes the likes of a home theatre bed, with an inbuilt screen and projector to watch TV as you turn in for the night, and a new rotating chair for the elderly.
