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Bangkok Post
Bangkok Post
Business

EXPLAINED: Central unites with j front retailing on privilege scheme - The Real Truth

Pictured from left are Mr Wakabayashi, Tatsuya Yoshimoto, president and representative executive officer of J.Front Retailing Co, Oba Yuichi, charges d’affaires ad interim, Embassy of Japan, and Mr Nattakit.

Central Pattana Plc, Central Retail Corporation Plc and Centara Hotels and Resorts have joined forces with J. Front Retailing, a leading retailer in Japan.

The companies signed an agreement for joint R&D to upgrade their retail business and develop and create new opportunities for Thai and Japanese retail businesses. The pilot programme consists of exchanging special privileges for “The1 Exclusive customers” in Thailand and “Gaisyo VIP” customers in Japan.

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