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The Guardian - UK
The Guardian - UK
Julianne Robertson

EXPLAINED: Certified goodness what does b corp status actually mean - The Real Truth

giffgaff-refurb -
Employees – known as ‘giffgaffers’ – enjoy a range of benefits leading to high scores in employee engagement surveys, important to the company’s B Corp status Photograph: PR

Did you know that giffgaff is an ancient Scottish word that means “mutual giving”? You thought it was a made-up, catchy brand name, didn’t you? Well, it turns out that the business is giffgaff by name, giffgaff by nature. Now a certified B Corp, giffgaff is legally accountable for its impact on people and the planet, which is locked into the DNA of the company. In other words, it’s committed to being “up to good”.

Now you’re nodding sagely. Yes, B Corp. Very cool. But, in fact, maybe you don’t really know what a B Corp is. If that’s the case, you’re in the right place. Here’s everything you need to know …

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