LAS VEGAS—Advanced HDR by Technicolor will demonstrate how streaming video providers and broadcasters are delivering high dynamic range (HDR) and standard dynamic range (SDR) via a single production workflow and distribution stream here at CES2024, Jan 9-12.
Advanced HDR by Technicolor, a collaboration of Philips, InterDigital and Technicolor, enables automatic conversion of SDR to HDR, and back again if required. The technology recently was recognized for its ability to deliver production- and distribution-ready content simultaneously for HDR/SDR distribution at SDR-only bitrates, it said.
