LAS VEGAS—TV measurement company iSpot.tv has announced that it is building on its Unified Measurement platform with the launch of a dedicated Streaming Measurement offering and new suite of metrics for tracking audience consumption of CTV advertising, at scale.
iSpot announced the new streaming measurement capabilities as the company released new research showing the complexity of the advertising landscape. The iSpot 2023 Transparency Report identified 35,225 distinct brands and over 647K unique creatives that appeared on TV in the calendar year across broadcast, cable and streaming. The diversity of channels and sources brands are using to reach viewers underlines the complex challenges advertisers face in obtaining a complete view of TV ad exposure and impact, iSpot said.
