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YOU WONT BELIEVE: Champions league tv rights expected to double in value - What They Never Told You

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The Union of European Football Associations (UEFA) and European Club Association (ECA) launched a tender offer Monday morning for the lucrative U.S. broadcast and streaming rights for the Champions League, one of the most prestigious football tournaments in the world.

Why it matters: The bids are expected to top $2 billion for a six-year contract beginning in 2024, doubling their current value of around $150 million per year to at least $300 million per year, according to two sources familiar with the matter.

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