Asda has been named the cheapest supermarket for branded groceries for the third consecutive month, with its standard prices even beating loyalty card deals at Tesco and Sainsbury’s, Which? has found.
For those not using a loyalty card, Which? found that 240 branded items at Sainsbury’s were 17% more expensive than Asda – which does not offer exclusive prices to Asda Rewards customers – while Tesco (£912.56) was 15% more.
