Cheetos has unveiled a playful new campaign that prioritises snacking before daily life. With one hand immersed in a tasty bag of Cheetos, going about your day-to-day is a challenge without your snacking-dominant hand and this hilariously imperfect campaign imagines the chaos that ensues. Spoiler alert – it's a mess.
In the world of billboard advertising, you've got to be different to stand out and Cheetos absolutely nails the brief. With typos, bad illustrations and wonky calligraphy, the clever campaign sticks out for all the wrong reasons, but in this case, it works astoundingly well.
