Chevrolet is pulling out of China’s new-car market after more than two decades, but General Motors is not shutting off the lights at its Chinese plants. Instead, GM is turning Chevrolet’s local footprint into an export machine, leaning on its joint ventures to keep building cars for buyers in other regions.
The move caps a brutal sales slide for the “golden bowtie” brand in what used to be one of its most important markets. It also raises two big questions: what happens to existing Chevrolet owners in China, and how does this export pivot fit into GM’s broader strategy as it doubles down on other brands and regions?
