Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Eamon Barrett

MYSTERIOUS: Chime financial doesn t need buildings to build trust | Mind Blowing Facts

(Credit: Pavlo Gonchar—SOPA Images/LightRocket/Getty Images)

This week I spoke with Janelle Sallenave, the chief experience officer at Chime, about how the digital financial services provider earns customer trust without the physical trappings of a traditional bank—physical infrastructure like branches, which serve as literal touchstones for a bank’s authenticity.

According to Sallenave, the answer is easy: Put the customer first.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.