The idea that “health is wealth” underpins several investment opportunities. One of those is coming out of China. The country is seeing a health and wellness renaissance, particularly among its growing middle class. As is the case in the United States, athleisure is going well beyond the pickleball court and becoming something of an aspirational luxury.
That’s creating an opportunity for athletic apparel brands in an otherwise tough consumer economy. But not every brand is capturing that opportunity equally.
