Yogurt maker Chobani has officially entered the metaverse with the release of “Chobani Oatmilk Cosmic Race.” It is available to the Roblox community and focuses on group racing and discoverability.
Participants pilot Chobani Oatmilk spaceships that deliver oatmilk to planets in a virtual cosmos. If the “pilots” finish a race, they have a chance to win prizes, including custom-made Chobani products and bragging rights on the leader board.
