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Fortune
Fortune
Peter Vanham

HISTORICAL FACTS: Clean up your language a call to csos | History Defined

Bottled Water Sales Are Set To Surge (Credit: Matt Cardy—Getty Images)

Sustainable value creation. Sustainability impact. Circular economy. ESG. Though I spend quite a bit of time talking about all these concepts, trying to truly understand them and how they relate to one another, I sometimes feel like I’m scratching the surface. I know many of you feel the same.

So if there's any cause I’m sympathetic to this summer, it's one I recently heard while speaking to academic Florian Lüdeke-Freund at ESCP Business School: Everyone working in sustainability needs to start speaking a common language and stop using terms inaccurately.

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