Uber is now the new media partner for London Gatwick and to show off this new collaboration, Uber has revealed over 2,500 branded assets at the UK airport. Designed by Mother, the adverts contrast striking photography with tongue-in-cheek jokes about where customers really want to get to.
There's a sculpture's bottom with the text, 'Rome International Airport' and a distinctive Uber line leading to 'Culture and stuff', there's an engagement ring with the text 'Paris CDG Airport' and a line leading to 'Nervous wreck' and there's a freshly inked 'Magaluf2024' tattoo between the words 'Mallorca Airport' and 'Stag do souvenir'. There are also some to tug on your heartstrings, like the lost teddy bear waiting to be reunited with its owner. Like some of the best prints ads around, the ads are memorable and witty, and have a strapline to unite them, in this case: 'you're almost there'.
