Ahead of the Cheltenham Festival from March 15, and with the return of Irish racegoers in person after two years away, Paddy Power has released its new TV ad, which plays on the one-sided rivalry between Ireland and England - “the best rivalry you’ve never heard of!”
Hollywood heavyweight and Star Trek actor Colm Meaney fronts the ad – which will be broadcast for the first time in Britain tonight, Friday, to explain to English viewers why the Festival is the one chance each year that the Irish have to “win big on your turf”, after constant suffering at the hands of their neighbours. And it’s payback too, Meaney adds, “for not caring as much as we do about Ireland versus England”
Calling out the English for mocking the way his compatriots say “thirty-three”, and for ruining words such as “banter”, the Star Trek legend pleads with viewers to stop claiming the likes of Niall Horan as their own, and to do a better job at pouring a decent pint.
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