Have you ever been at dinner or on the subway when suddenly your attention—or rather, your nose—is drawn elsewhere? There’s a strong aura of vanilla or rose in the air, and you find yourself craning your neck, hoping to catch a glimpse of the bold, improbably chic woman who commandeered your thoughts with just her luxurious scent. But she’s nowhere to be found. That’s because she hasn’t yet entered the room—only her fragrance has.
Scroll for any amount of time on TikTok and you’ll likely come across creators raving about these loud, attention-grabbing scents. Only they refer to them by a different name: “beast mode” perfumes. In a video viewed over 800,000 times, fragrance reviewer Mae West shows off her “long-lasting perfumes with beast mode projection.” Scent Takes, a popular fragrance creator, raked in 2.5 million views on a video about her favorite long-lasting fragrances.
