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Science
Patrick Lecomte, Professor, Real Estate, Université du Québec à Montréal (UQAM)

HISTORICAL FACTS: Companies are increasingly tracking eye movements but is it ethical - Caught on Camera

Companies are investing in products that track and analyse eye movements. (Shutterstock)

When Facebook reinvented itself into Meta in October 2021, it was widely reported that Meta would be focusing on virtual reality (VR) by being at the forefront of the metaverse.

But Meta has not given up on the world of bricks and mortar yet, as reflected by the company’s massive investment in augmented reality (AR) glasses.

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