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Axios
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Business

EXPLAINED: Companies ignore target and bud light backlash and carry on with 2023 pride celebrations - The Real Truth

Target Bud Light Pride Axios Dylan Mulvaney Erik Gordon Pride Month Ron DeSantis America GLAAD

Corporate America's commitment to LGBTQ+ causes, messages and products is under an intense spotlight during Pride Month this year.

Why it matters: Companies like Target and Bud Light — which both caved after right-wing backlashes to LGBTQ-themed products and promotions — suddenly face extreme pressure after years of supporting Pride events without issue.

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