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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

DARK SECRETS: Comscore upgrades local cross platform measurement product | Rare Historical Photos

Comscore website.

Comscore said it has enhanced its Comscore Campaign Ratings product, enabling advertisers  to optimize digital campaigns alongside linear schedules in flight.

Comscore Campaign Ratings Local now provides access to deduplicated audience measurement at the market level across national and local linear, digital and social platforms.

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