
You may be familiar with Mini Cooper as the cute and diminutive city car that first popped up in 1961. These days, the car has put on quite a lot of weight, and has transformed itself into a compact hatchback, of which an electric version dubbed the SE is in production. We're not here to talk cars today, but rather, e-bikes.
You see, Cooper Car Company, founded by John Cooper in 1961, got into urban bicycles in 2009, when John's son Mike and grandson Charlie started manufacturing stylish, retro-inspired bicycles. Fast forward to 2017, and Cooper Bikes began rolling out its first e-bikes to a market driven by the advent of electrification. Today, Cooper Bikes introduces what it's calling the Cooper E-Bikes Generation 2. A total of four new models are there to choose from, and they're clearly geared towards the urban/ lifestyle group of e-bikers.