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International Business Times UK
International Business Times UK
Business
Rohit David

EXPLAINED: Costco s new vip hour gives executive members early access is it worth upgrading your membership - The Real Truth

Costco’s new early-access perk for Executive Members has shoppers flocking to upgrade, but Gold Star members feel left out. Is the £104 ($130) fee worth it? (Credit: Teju: Pexels)

Costco has rolled out a game-changer for its US shoppers. Starting 30 June 2025, Executive Members can access warehouses an hour early, from 9am daily, giving them a quieter shopping experience before Gold Star and business members enter at 10am (9:30am on Saturdays).

According to the New York Post, this 'VIP Hour' has sparked a rush to upgrade memberships, with 37.6 million Executive Members, 47% of Costco's base, driving 73% of sales.

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