Knowing how to price your creative work isn't straightforward. It depends on your business model (freelancer or large agency) and the scale of the project. But it is a vital part of your creative strategy (as important as nailing your portfolio design).
"Get the price right and everything falls into place. Get the price wrong, however, and you can find yourself struggling to make sales before you've even begun. At the end of the day, your price is a story and how you tell that story matters," says creative mentor Christopher Murphy.
