Love cereal and cookies? It's your lucky day.
As reported by Elizabeth Flood in FoodDive, "WK Kellogg Co. is bringing the indulgent experience of a chocolate chip cookie to the cereal aisle." The new partnership between the cereal juggernaut and Crumbl, the cult-classic cookie chain "represents a fusion of two brands known for their dedication to delivering exceptional food experiences," said Sawyer Hemsely, Crumbl founder, who added, “whether enjoyed for breakfast, as a snack, or as an indulgent treat, Kellogg’s Crumbl Chocolately Chip Cereal aims to delight consumers with its irresistible flavor profile."
