In a survey conducted late last year, marketing companies said their main focus for increasing advertising would be CTV/streaming. Generative AI, which was not even on the survey prior to 2023 came in second with social media video not far behind.
CTV/streaming was the choice of 62% of survey respondents with Generative AI garnering 54% and social media video grabbing 50% of interest. The only categories that declined in interest were print and traditional TV, according to Mediaocean, who conducted the survey.
