
Crayon maker Crayola said it is coloring its way into the kids and family content market by launching Crayola Studios and that its first project will be helmed by former Nickelodeon Group head Cyma Zarghami.
Crayola Studios will be overseen by Crayola executive VP for marketing Victoria Lozano, with support from Goatfish Agency, which was founded by former Fremantle president Rick Glankler.