A Dairylea advert which features two girls hanging upside down while eating cheese triangles has been banned over safety fears.
The video on demand ad, which was broadcast on ITV Hub, All 4 and My 5 back in August, showed the two young girls hanging upside down from a football goal as one opened the cheese snack and ate it.
Viewers complained that the advert could encourage unsafe behaviour if children were to copy it.
