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Sports Illustrated
Sports Illustrated
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Brigid Kennedy

FOUND: Damian lillard joins prestigious nba group with historic new adidas deal - What They Never Told You

Milwaukee Bucks guard Damian Lillard celebrates with teammates after scoring the game-winning basket on Jan 14, 2024. | Benny Sieu-Imagn Images

Damian Lillard is an Adidas guy for life.

The Milwaukee Bucks guard has agreed to a lifetime contract extension with Adidas, ESPN's NBA insider Shams Charania reported Wednesday. Lillard is now only the fourth active NBA player with a lifetime shoe endorsement, joining LeBron James (Nike), Kevin Durant (Nike), and Steph Curry (Under Armour/Curry Brand) in an elite club.

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