
“I feel virtuous for about three weeks because by then I have made my point, so I celebrate by getting absolutely off my face.”
Daisy*, 34, is talking about Dry January, something of an institution for anyone who hits the mulled wine a little too hard over Christmas. We wake up on New Year’s Day vowing to banish the booze for a month. It is all part of our delusion that a new year will bring about a new, better us. But every year we seem to overpromise, and under deliver.