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Caroline Griffin Pain

INSANE: Data s role in navigating the path to net zero what really matters - The Real Truth

An abstract image in blue and white of a database.

“Data paints a picture of what could happen if we do nothing,” says author and CEO Cole Nussbaumer Knaffic. This has never been more appropriate than in the area of sustainability. Here, ‘doing nothing’ means global temperatures continue to rise with potentially catastrophic results. Gathering and understanding the right types of data will helps us visualize and understand the impact of our actions on our planet.

Most countries have a path to reach net zero carbon emissions. Businesses play a pivotal role in achieving this, although it’s clear that more needs to be done: EY1 found that while more than 80% of FTSE 100 businesses have publicly stated their commitment to net zero, only 5% have published detailed transition plans to get to net zero that would be classed as ‘credible’ under government guidance. 

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